如何粉碎下一次发射

嘿，欢迎来到节目的新剧集。今天，我想谈论启动并分享一些有关如何使您的下一个发布更好和更轻松的提示。

We tend to overcomplicate it all and it turns into this daunting experience but it doesn’t need to be this way. In fact, I want your launches to be the most exciting events in your business and for you to look forward to every next one. That excitement is magnetic and will attract more people to your audience and will turn more of them into happy course students, or clients if you’re offering services or any other product.

Tune into the episode below:

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Show Notes:

• 创建社交媒体副本的快速技巧
• 有启动主题
• 为什么要有每日启动计划
• A simple way to improve every next launch
• How to make your audience part of your launch

成绩单

I’m currently preparing for the second official launch of Bold Business School, and there I teach you how to create an amazing course and offer, because these are 2 different things and they both need to be nailed, and then sell it over and over again.

我们要解决的主要主题之一是在您创建之前启动您的报价。我给您所有的模板，您需要节省时间和混乱，将您带到我的启动幕后，分享完成的电子邮件序列，启动日历，社交媒体副本，不同类型的销售电子邮件等等多得多。每当需要时，您就可以使用。

门下周打开，四天后关闭。如果您想成为第一个知道并获得特别折扣的人确保您在候补名单上。

现在，让我们看看如何粉碎您的下一次发布。即使这是您第一次发布程序，这些技巧仍然非常有价值。

1. Your social media copy and emails can be the same.

The first thing I wanna share will take a lot of the pressure and preparation away. It’s that your social media copy can be the same as your emails.

您可以对其进行更新，并确保它适合您将发布的平台，使其更短，将一些零件变成引号，这些零件将创建参与度等等。但是您不需要全新的想法或从头开始创建复制。

Once you write your emails, each day you send one, you can post almost the same content on your main social channel.

但是，如果您想每天出现在那里，您需要提出更多主题来讨论或以您的听众不会对听众感到无聊的方式提出报价的方法。

2. Choose a theme for each launch.

如果您全年发布相同的程序，则可以做的事情。您不想每次使用相同的副本，也不想以与上次相同的确切方式宣传报价。为了为促销带来新的能量并为此感到兴奋，您每次都可以拥有一个新的主题。

您仍然会分享内部的内容，如何使人们受益，故事，付款计划和其他细节，但是主要主题可以是特定的，例如您在计划中教的众多内容之一。

这可能是1个模块的主题，您可以深入研究它，同时还提醒人们，这只是他们在程序中所获得的一切的一小部分。

让我用大胆的商学188亚洲真人体育院举例来说，这是我唯一的课程并非一直开放，我只会每3-4个月发布一次。现在，主题将启动，这就是为什么我受到启发今天创建这一集的原因。

我将在促销，Instagram和其他任何地方从我那里得到的电子邮件中谈论。这使它变得简单，尤其是对于这样的程序，它可以教会您建立数字产品业务的所有内容。188亚洲真人体育

但这太普遍了。相反，这次我可以解决启动。还有一次，在促销期间，我可以专注于一个事实，即学生将掌握电子邮件营销以及BB中包含的许多资源在该主题上。等等。

It also keeps me excited as I create new copy every time and the process is simple as I’m focused on 1 topic.

那么，您可以专注于下次推出产品呢？您可以选择哪些特定主题，以表明人们可以获得多少价值？

3.制定日常启动计划。

提示＃3是制定日常启动计划并遵循它。这与您的启动日历和您所做的任何其他准备工作不同。

这只是促销周每天要做的任务列表，但这可以节省许多错误和很多压力。最终确定该列表后，您只需要每天遵循它即可。

If you feel overwhelmed, or don’t want to show up online one of the days, or life happens and your mind is elsewhere, all you need to do during that day is to complete the tasks from the daily launch plan.

And almost all of them will be quick, such as to send an email (although that can be scheduled ahead of time, of course), or to post on socials, or to update a link, or to create a new payment plan.

这些都很容易，但是您确实需要将它们全部放在一个地方而不是每天跳过。

That list can also include things such as double checking links, responding to messages or emails about the course, adding a special bonus that expires in 24 hours, deleting a coupon cope if it won’t be available anymore, going live to answer questions, create a bit.ly link, or anything else.

你明白了。在发布会期间，此列表成为您最好的朋友。

4.做一件事情与以前的发布不同。

Here’s the thing: you don’t need to have everything figured out or有史以来最好的发布。You’ll get there, but there are lessons to learn first.

但是，总是看到进度的一种方法，并确保您走正确的道路是做一件事情与以前的发布不同。

If you haven’t already, analyze how the last one went and what you could have done better. Then use that information to decide what you’ll do differently this time. And measure it so you can have numbers to back it up.

Maybe you can send more emails this time. Add a new bonus. Engage with people more on socials. Release a podcast episode that week that provides value. Go live multiple times so people can connect with you and ask all their questions.

或者，您可以更改销售页面，并查看转换率如何变化。

您还可以在发布的最后一天发送一两个提醒。您可以在销售页面，电子邮件，网站上等等上有倒数计时器，等等。

There are so many things you can test every time. But it’s important to not make multiple changes every time because this makes it hard to say what helped you grow once you see more sales come in.

一次更改可让您了解某事的表现。如果有太多因素发生了变化，几乎不可能确定是什么原因导致收入变化。

The goal here is to only do that works best.

5.优先考虑感觉良好。

Next, what if you prioritized feeling good during your next launch?

What if you fill your calendar with not just promo tasks then but also activities that you truly enjoy? As long as it’s not too much to the point where you end up being stressed and can’t keep up with business, you can do anything – even a trip.

This is because when you’re staying high-vibe, you show up with different energy online. You’re magnetic. You’re more excited about the launch. People listen to you more and check out the product.

您与他们互动。您的启发是想出有关在社交活动上发布什么，甚至创造出令人惊讶的奖金的新想法，从而导致更多的销售。

And you start associating launching with positive things so you look forward to the next one. That definitely puts you in a better position than obsessing over who buys and how many days you have left.

6.启发时写副本。

我的下一个提示再次与您的销售副本有关，这意味着电子邮件，社交内容以及销售页面本身。

这再次是关于能量的，因为当您感觉良好时，您会产生更好的内容。

Don’t push yourself to sit down and do it today only because that’s what your to-do list says. Instead, grab the moment when it comes. The moment when you are super creative, energetic, when ideas are flowing and when everything feels easy and flowy.

That’s when you can write from your heart,create high-value posts，以最佳方式描述您的报价，以与理想客户共鸣的方式分享您的故事。

And that’s when your promo material will have the biggest effect on anyone who sees it.

7.让人们参与其中。

Here’s my next piece of advice. Get people involved as much as possible.

这意味着提出问题，使用民意调查以及Instagram上的问题贴纸，分享有价值的帖子并征求他们的反馈，询问他们想了解更多有关该程序的方面，然后再谈论它，并让他们以任何您可以想到的方式成为发布的一部分。

可能会有挑战或比赛。也使用尽可能多的推荐书金博宝188手续费甚至分享案例研究。Make it about the people, not about you.

这将发射本身变成了社交体验，与观众一起做的事情，不仅仅是一个常规的促销活动，都变成了一个更令人兴奋的项目。

您可以与人们给您的东西一起工作。当他们提出问题时，公开分享您的答案，因为其他人可能想知道同一件事。如果您对讨论的一个主题有更多的兴趣，请花更多的时间讨论这一点。

如果某些事情导致参与度，请更改您的日常启动计划，以便您可以包括更多活动。

最后但并非最不重要的一点是，任何时候学生加入该计划，都会庆祝他们。分享他们给您的课程以及他们的兴奋留给您的任何消息的屏幕截图。或在家里有名字的粘性笔记，并在社交上分享。

It makes it fun and others see people are joining. This makes your program feel more alive and those who haven’t joined yet feel like they are missing out on a lot.

Final words

我很好奇您是否要尝试其中一些技巧，或者还有其他适合您的技巧。

Let me know by sharing this episode on Instagram and tagging me @letsreachsuccess

您还可以询问有关启动课程或任何其他报价的其他问题。

大胆的商学188亚洲真人体育院在短短几天内就打开了大门，因此，如果您正在寻找创建，推出和出售课程的路线图，那么现在是您采取行动的机会。Join the waitlist hereand you’ll hear from me soon.

Thanks for tuning in today, have a beautiful rest of the week.